A rapidly growing number of broadcasters are embracing virtual mixing solutions for their on-air suites, because they offer tightly integrated workflows from a single, central point of control. The fewer physical controls there are, the easier it becomes to hire the most talented radio hosts. After all, a great voice and a good vibe by far outweigh the ability to produce technically perfect radio shows with traditional tools.
Controlling audio and web sources as well as playout solutions from a touchscreen is especially appreciated by guests and hosts who might feel overwhelmed by all those buttons, knobs and faders that need to be operated in tandem with at least one screen.
Besides, today’s radio shows are produced from just about anywhere—not just sound-proofed studios. Both public and private radio stations have adopted remote production scenarios to elevate their storytelling and breaking news reports.
All of the above still only scratches the surface of what you can do with the new crystal Clear, as broadcasters who have already migrated to a virtualized workflow will confirm.